Search Engine Optimization Test Answer

Search Engine Optimization Test

{Syllabus of the odesk Test answer


[ The Search Engines Industry

Google Search Technology

SEO Techniques

Search Engines and Directories

Link Popularity and Linking Strategies

Keyword Selection and Optimization Strategies

Working with Meta Tags ]
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 Question:
 Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.

a.
True
b.
False


 Question:
Cloaking is a controversial SEO technique. What does it involve?

a.
Increasing the keyword density on the web pages
b.
Offering a different set of web pages to the search engines
c.
Hiding the keywords within the webpage
d.
Creating multiple pages and hiding them from the website visitors

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 Question:
Which of the following statements is correct with regard to natural links?

a.
They are two way links (reciprocal links)
b.
They are from authority websites
c.
They are voluntary in nature
d.
They are from .edu or .gov extension websites

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 Question:
What is the function of "indexer" part of the Google search engine?

a.
It helps to retrieve web pages from the world wide web
b.
It helps to gather information from other search engines
c.
It helps to sort the documents that Google has retrieved
d.
It helps to generate meaningful results based upon the user's search term

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 Question:
Which of the following statements regarding website content are correct?

a.
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b.
Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c.
Syndicating your content could lead to Google viewing the material as duplicate
d.
Placeholders for pages which do not have content are never viewed as duplicate content by Google

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 Question:
Which of the following can be termed as good keyword selection and placement strategies?

a.
Targeting synonyms of the main keyword
b.
Targeting the highest searched keywords only
c.
Copying competitor keywords
d.
Optimizing five or more keywords per page

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 Question:
_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.

a.
The sitemap
b.
The contact page
c.
The home page
d.
The page which you would like to improve in the search engine rankings

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 Question:
Which of the following statements about FFA pages are true?

a.
They are greatly beneficial to SEO
b.
They are also called link farms
c.
They are paid listings
d.
They contain numerous inbound links

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 Question:
Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?

a.
Barrier words
b.
Non-indexable words
c.
Slow words
d.
Stop words

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 Question:
How are site maps important for the search engine optimization process?

a.
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b.
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
c.
Site maps help the search engine spider pick up more pages from the website
d.
None of the above

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 Question:
The following robots meta tag directs the search engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

a.
Not to index the homepage and not to follow the links in the page
b.
Not to index the page and not to follow the links in the page
c.
To index the page and not to follow the links in the page
d.
Not to index the page but to follow the links in the page

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 Question:
What is the term for Optimization strategies that are in an unknown area of reputability/validity?

a.
Red hat techniques
b.
Silver hat techniques
c.
Grey hat techniques
d.
Shady hat techniques

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 Question:
Which of the following website design guidelines have been recommended by Google?

a.
Having a clear hierarchy and text links
b.
Every page should be reachable from at least one static text link
c.
If the site map is larger than 100 or so links, you should break the site map into separate pages
d.
Keeping the links on a given page to a reasonable number (fewer than 100)
e.
Use less than 30 images or graphics per page
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What is Keyword Density?

a.
The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page
b.
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c.
The number of times the keyword is used in the page description
d.
The number of times the keyword is used in the page title
e.
The number of times the keyword is used / (DIVIDED BY) the total word count on the page

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 Question:
What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

a.
Spreading
b.
Dilating
c.
RSD (real time synonym detection)
d.
Stemming
e.
Branching

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 Question:
10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.

a.
less than 30%
b.
30 percent
c.
more than 30%
10/22/2014

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