Search Engine Optimization Test
{Syllabus of the odesk Test answer
[ The Search Engines Industry
Google Search Technology
SEO Techniques
Search Engines and Directories
Link Popularity and Linking Strategies
Keyword Selection and Optimization Strategies
Working with Meta Tags ]
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Question: Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective. |
| a. | True |
| b. | False |
Question: |
Cloaking is a controversial SEO technique. What does it involve? |
a. | Increasing the keyword density on the web pages | |
b. | Offering a different set of web pages to the search engines | |
c. | Hiding the keywords within the webpage | |
d. | Creating multiple pages and hiding them from the website visitors |
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Question: |
Which of the following statements is correct with regard to natural links? |
a. | They are two way links (reciprocal links) | |
b. | They are from authority websites | |
c. | They are voluntary in nature | |
d. | They are from .edu or .gov extension websites |
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Question: |
What is the function of "indexer" part of the Google search engine? |
a. | It helps to retrieve web pages from the world wide web | |
b. | It helps to gather information from other search engines | |
c. | It helps to sort the documents that Google has retrieved | |
d. | It helps to generate meaningful results based upon the user's search term |
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Question: |
Which of the following statements regarding website content are correct? |
a. | If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version | |
b. | Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm | |
c. | Syndicating your content could lead to Google viewing the material as duplicate | |
d. | Placeholders for pages which do not have content are never viewed as duplicate content by Google |
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Question: |
Which of the following can be termed as good keyword selection and placement strategies? |
a. | Targeting synonyms of the main keyword | |
b. | Targeting the highest searched keywords only | |
c. | Copying competitor keywords | |
d. | Optimizing five or more keywords per page |
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Question: |
_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website. |
a. | The sitemap | |
b. | The contact page | |
c. | The home page | |
d. | The page which you would like to improve in the search engine rankings |
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Question: |
Which of the following statements about FFA pages are true? |
a. | They are greatly beneficial to SEO | |
b. | They are also called link farms | |
c. | They are paid listings | |
d. | They contain numerous inbound links |
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Question: |
Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called? |
a. | Barrier words | |
b. | Non-indexable words | |
c. | Slow words | |
d. | Stop words |
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Question: |
How are site maps important for the search engine optimization process? |
a. | Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement | |
b. | Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website. | |
c. | Site maps help the search engine spider pick up more pages from the website | |
d. | None of the above |
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Question: |
The following robots meta tag directs the search engine bots: <META NAME="robots" CONTENT="noindex,nofollow"> |
a. | Not to index the homepage and not to follow the links in the page | |
b. | Not to index the page and not to follow the links in the page | |
c. | To index the page and not to follow the links in the page | |
d. | Not to index the page but to follow the links in the page |
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Question: |
What is the term for Optimization strategies that are in an unknown area of reputability/validity? |
a. | Red hat techniques | |
b. | Silver hat techniques | |
c. | Grey hat techniques | |
d. | Shady hat techniques |
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Question: |
Which of the following website design guidelines have been recommended by Google? |
a. | Having a clear hierarchy and text links | |
b. | Every page should be reachable from at least one static text link | |
c. | If the site map is larger than 100 or so links, you should break the site map into separate pages | |
d. | Keeping the links on a given page to a reasonable number (fewer than 100) | |
e. | Use less than 30 images or graphics per page |
What is Keyword Density? |
a. | The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page | |
b. | The number of times the keyword is used X (MULTIPLIED BY) the total word count on page | |
c. | The number of times the keyword is used in the page description | |
d. | The number of times the keyword is used in the page title | |
e. | The number of times the keyword is used / (DIVIDED BY) the total word count on the page |
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Question: |
What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act? |
a. | Spreading | |
b. | Dilating | |
c. | RSD (real time synonym detection) | |
d. | Stemming | |
e. | Branching |
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Question: |
10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate. |